A PLACE WHERE TALENT, DISCIPLINE AND PASSION MEET, WHERE ATHLETES FROM ALL OVER THE WORLD REFINE THEIR SKILLS, OVERCOME THEIR LIMITS AND TRANSFORM PERFORMANCE INTO ART, INSPIRING ANYONE WHO WISHES TO REACH THE PEAK OF THEIR POTENTIAL.
From Tuscany to the world's great sporting arenas: a center of excellence where science, innovation, and passion transform wellness into performance. In the beating heart of Tuscany, nestled among olive trees and just steps from the San Rossore Natural Park, lies the Athletica Cetilar Performance Center, a cutting-edge facility spanning over 400 square meters where medicine meets technology and performance becomes a tailor-made experience. Born from the vision of Alessio Erra and Filippo Della Latta, professionals with extensive experience in international motorsports, Athletica Cetilar today represents a global benchmark for professional athletes and sportspeople of all levels.
A SHARED VISION: ATHLETICA & CETILAR Athletica Cetilar is the result of the synergy between Athletica's clinical and sports expertise and the scientific innovation of PharmaNutra, a world leader in nutraceuticals and medical devices, known for the Cetilar® brand. The goal is clear: to redefine the concept of health and wellness, combining physiotherapy, athletic training, mental coaching, and nutrition in a multidisciplinary and personalized approach.
FROM FORMULA 1 TO THE AMERICA'S CUP The Pisa center is frequented by some of the world's greatest sports stars. Among the leading names in motorsport, Fernando Alonso, two-time Formula 1 world champion, is coached by Edoardo Bendinelli, a partner of Athletica since its founding; Robert Kubica, Gabriel Bortoleto, Andrea Kimi Antonelli; and entire generations of drivers, from karting to Formula 1, right up to the historic victory at the 2025 24 Hours of Le Mans with the AF Corse Ferrari Hypercar 499P. But that's not all. From 2022 to 2024, the team has led the Human Performance project with Luna Rossa Prada Pirelli, providing physiotherapy, prevention, and athletic preparation for the 37th America's Cup. Tennis, golf, martial arts, soccer, and track and field are also among the many disciplines, united by a unique method that aims to bring out the best in each athlete.
THE ATHLETICA METHOD: PRECISION AND CUSTOMIZATION At the heart of each program is a scientific assessment that analyzes posture, strength, mobility, body composition, and mental profile. This creates a "tailored" program that integrates training, recovery, nutrition, and mental coaching, with a multidisciplinary team that supports each athlete step by step, tailoring the program to their needs and goals. This approach reflects the philosophy of concierge medicine: an exclusive and customized service, where every detail is calibrated to ensure concrete and lasting results.
BEYOND SPORT: PERFORMANCE AND WELL-BEING FOR ALL Athletica Cetilar isn't limited to professional athletes. Thanks to targeted programs, amateurs, companies, and managers can also enjoy a 360° performance experience, with programs dedicated to mental and physical well-being, team building, and leadership. Its strategic location between Tuscany's art cities, Versilia, and the Apuan Alps makes the center the ideal setting for those seeking to combine physical regeneration, culture, and nature.
ITALIAN EXCELLENCE THAT SPEAKS TO THE WORLD With partnerships ranging from the Giro d'Italia to the Florence Marathon, from the 151 Miglia – Cetilar Trophy regatta to major motorsport and sailing competitions, Athletica Cetilar and Cetilar® are now synonymous with innovation, well-being, and performance globally. A unique ecosystem, where PharmaNutra's scientific research meets the expertise of top sports professionals, to transform every goal into a real achievement.
